Insights from the Studio

SFGS Blog.

Practical guides on studio video production, executive communications, virtual press tours, and broadcast strategy. Written by the team that runs the studio.

Production Strategy · 6 min read

Studio vs. Location: When to Rent a Green Screen Studio

A practical guide to choosing between studio and location video production. Cost, control, and quality factors that should drive the decision.

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Executive Communications · 5 min read

Preparing Your CEO for an On-Camera Interview

Practical preparation steps that make the difference between a stiff executive recording and a polished, on-message video. From script development to the morning of the shoot.

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Production Day Guide · 5 min read

What to Expect at a Pre-Lit Studio Day

A first-time client walkthrough of what actually happens during a production day at a pre-lit studio. From arrival to wrap, in real time.

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PR Strategy · 6 min read

How Virtual Press Tours Work (And When to Use One)

A practical explainer for PR professionals on virtual press tours: what they are, how they replace physical media tours, and when they make sense for your campaign.

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